Optimizing for Perplexity

Perplexity AI is rapidly becoming a go-to search engine for power users who want direct, cited answers without the ad clutter. Unlike traditional search engines, Perplexity acts as an answer engine, reading multiple sources and synthesizing a coherent response.

How Perplexity Chooses Sources

Perplexity favors content that is:

• Recent: It prioritizes up-to-date information.
• Citational: It looks for content that cites other reputable sources.
• Clear: It prefers potential answers that are structured logically.

Optimization Checklist

1. Update Frequently: Ensure your technical documentation and product pages reflect the latest version of your offering.
2. Use Clear Headings: Break down complex topics into h2 and h3 sections that directly address specific questions.
3. Implement Schema Markup: Help Perplexity understand exactly what your page is about.

"Perplexity isn't just a search engine; it's a research assistant. Treat it like one by providing structured, high-quality data."